Armo.fi
Client: Dynamo/ The Parish Union of Helsinki
Type of project: Campaign site
Description
In its fall campaign, the Parish Union of Helsinki introduced people to the most valuable line of communication, grace ('armo' in Finnish). Created by Dynamo Advertising, the campaign mimicked those of mobile phone operators. People were directed to the website from print and outdoor advertising and from commercials screened in movie theaters. The provocative text on the website showed how grace can work in the context of everyday life. The online concept lured people to explore the content with an innovative user interface organized around a day in the life of an average person. The character featured in the print ads, the priest Jarmo, also guided people on the website to communicate with the church.
Awards
Kultahuippu x 2 (Vuoden Huiput´06)
Honorary Mention (Grand One´06)