artek.fi
Client: Artek
Type of project: Consumer web service
Description
Artek is world-renowned for being one of the most innovative contributors to modern design, building on the heritage of Alvar Aalto. With a large online product catalogue, web shop, installation portfolio, and newsroom, Artek.fi has to deliver an experience for the user that is in line with the company’s rich heritage and iconic status
Solution
Functionality and timeless aesthetics are the essential elements in the creation of every product that bears the Artek name and the web site is no exception. The company’s exceptional heritage and values were the source of inspiration and gave the direction for the elegant, yet contemporary design of the web site. The concept utilised discreet functionality to ensure focus on Artek’s products in hero roles. The stunning portfolio of interior design cases was also highlighted to drive product awareness and sales, and to support the site’s global appeal to prosumers, such as architects and interior designers.
Awards
red dot design award, communication design (red dot ´09)