Fressis.fi
Client:hasan&partners/ Suomen Syöpäyhdistys
Type of project: Campaign site
Description
Fressis.fi is Cancer Society of Finland's anti-smoking campaign site. The site was done in co-operation with Hasan & Partners in August 2007. The site is a community for smokers thinking about quitting. It also included facts and information about the dangers of smoking. All this was presented in a youthful way. Visitors could easily share their thoughts on the site or through their mobile device using Jaiku. The campaign started off with a nationwide “tongue-in-cheek” Coffin-shop campaign where people could have their picture taken inside a real pink coffin. The pictures were then posted on the site and they could be forwarded to friends to bring in more visitors. The coffin was also presented in the Finnish Big Brother TV-show.
Awards
Honorary Mention (Vuoden Huiput ´08)
Silver(Epica ´07)
Bronze (Eurobest ´07)