HabboWood
Client: Sulake
Type of project: Campaign site
Details: Habbo Hotel is a virtual hang-out where young web users can meet new friends, create their own characters and rooms, and participate in game-like fun activities.
Description
The campaign named "Habbowood" was launched in 16 countries in spring 2005. The aim was to get new users for Habbo Hotel. In the campaign, users got to create their own animation clip including music and dialogues between characters. The user could then send the animation to his friends as a link in an e-mail message and participate in an animation contest. The campaign lasted for three weeks and it has been the single most successful campaign in the history of Habbo Hotel. The users created and saved well over 430.000 Habbowood animations. The campaign was designed in co-operation with the client, and Valve took care of the technical implementation of the campaign.
Awards
Honorary mention, Best Viral (Grand One ´07)