Kauppalehti.fi
Client: Kauppalehti
Type of project: Campaign site
Description
The competition in the field of business newspapers has been fierce over the years, but after a long battle the competition decided to put their printed version to bed and increase their efforts online. Kauppalehti is no.1 in Finland and they wanted their online version to be just that - no.1!
The solution
The design had to convince the user that this paper is a) reliable b) up-to-date and c) chief among the online business papers. In order to ensure this, we decided to put in some “bells and whistles” in the form of some hyped technical features while simultaneously keep the end result conservative.
The results
According to the client the site renewal got excellent feedback from both the editorial staff as well as from top users.
Awards
Honorary Mention, Best B2B Service (Grand One ´08)