The City of Your Dreams
Client: hasan&partners/ Helsingin Sanomat
Type of project: Campaign site
Description
Helsingin Sanomat wanted to create discussion and provoke comments from residents of the capital area on the environment that they live in – what they like and dislike and what needs to be done to improve things.
The solution
Valve designed and produced a campaign site where users navigated around the capital area on a map and added their own comments and suggestions on it. The biggest challenge in the project was to create a dynamic map application that worked on a web browser.
The results
The campaign site gathered 20,000 unique visitors during the first nine days. On average, visitors spent over 13 minutes on the site.
Awards
Cyber Finalist (Cannes Lions ´07)
Best campaign (Grand One ´07)
Silver (Vuoden Huiput ´07)
Cyber Finalist (Golden Drum ´07)