Valve Media and Seriously Digital Entertainment establish close cooperation

Valve's expertise is harnessed to speed up international marketing of games. Valve Media and Seriously Digital Entertainment have signed a cooperation agreement on the production of marketing for the games of Seriously Digital Enternainment.

In the model based on a close and globally unique partnership, Valve will cooperate with the Helsinki and Los Angeles teams of Seriously. The marketing campaigns resulting from the new model of close teamwork will be distributed through Seriously’s social media accounts.

“Traditionally, companies in the gaming industry have built this type of expertise in-house”, says Petri Järvilehto, Chief Creative Officer of Seriously Digital Entertainment.

“It is important for us to focus on our core business, and we wanted to find a partner who can take responsibility of our rapidly growing marketing communications needs”, Järvilehto continues.

For Valve, close cooperation is a natural way to operate. Versatile work ensures that Valve has an opportunity to take advantage of its extensive marketing expertise.

“We at Valve are thrilled to begin the partnership with Seriously. For us, this is an exciting, but also natural, opportunity to utilize both our technology and content expertise in the fast-growing marketing of entertainment and the gaming industry”, says Valve Media COO Tommi Palvimo.

“Seriously’s vision on game brands and the content created around them as well as influencer marketing is versatile, fast-paced and inspiring. We share Seriously’s view on the importance of partnership, so the idea of close cooperation seemed natural right from the start”, says Palvimo.

More information:

Tommi Palvimo, COO, Valve Media Oy, tel. +358 50 353 5173

Petri Järvilehto, CCO, Seriously Digital Entertainment Ltd

Valve creates meaningful and enduring competitive advantage in a digital world by uniting time-tested expertise, proven tools and award-winning creativity in marketing, communications and technology. With our plus 160 experts we help our customers meet their marketing and sales objectives in a world where digitalization is a part of everything. In 2016, our turnover was 16 million euros.

Valve United.

Seriously is one of Finland’s leading mobile gaming start-up companies whose first releases, Best Friends and Best Friends Forever, have been successful around the world, reaching an audience of more than 70 million. Seriously has offices in both Helsinki and Los Angeles.


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