A thought leader is a well-known, recognized and visionary top expert in its field – as well as a strong opinion influencer. Thought leadership is built through well-planned, systematic communication and content marketing.
Valve has its own process for building a thought leader profile whose areas are:
Identifying unique strengths
Thought leadership is based on those strategic capabilities of the organization – spearhead products, services or operating models – where it has an opportunity to profile itself as a top expert in its field.
Expertise must be verifiable. Means of verification include studies, reports, articles, other publications and public statements.
Systematic communication and dialogue
With content marketing, the chosen target groups can be reached through multiple channels with content that they find useful and interesting, creating a framework for constant dialogue.
Monitoring and constant development of operation
The development of a thought leader position is monitored through e.g. interest group surveys, and monitoring of earned media and search engine results. The results of these surveys may be used for focusing the contents and channels of communication.
Why is thought leadership desirable
A thought leader is a sought-after supplier, partner and employer. A thought leader is consulted, their word is listened to and their actions are watched, which is why a thought leader may be strongly involved in shaping the future of their entire industry. Building thought leadership is also a way to focus communication and marketing resources to areas that most efficiently benefit the entire organization. Building thought leadership means making choices, and systematic, long-term work.
At Valve, we are at your side on your journey to thought leadership from the first steps all the way to implementing communication and constant development. At the core of thought leadership is a verified story whose uniqueness we are able to put into words, pictures and actions.