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Generating demand

A thorough understanding of the needs and demands of the modern B2B buyer is critical for reaching your potential customers individually and profitably at the different stages of their customer journeys. We help you in taking full control of managing the customer journey from initial planning to implementation.  

Our toolbox for demand generation covers digital advertising, developing and optimizing web services, marketing automation, content marketing and web analytics. The impact and results of all our actions are always measurable and verifiable.  

Services

Data-driven marketing
We help our customers in developing, managing and implementing data-driven marketing. In addition to the necessary technologies we offer proven models and practices that help you capitalize on valuable data. We also help you with building the technical solution for tracking and monitoring, and in the deployment of reporting tools. 
Mapping the customer journey
The customer journey can be described as a process consisting of all the different interactions between the customer and the company.  In short: the customer journey is the full experience of being a customer. Mapping the customer journey helps the company to understand how it can serve its customers better at every encounter – with the right content...
Amping up sales
In complex B2B sales, the sales personnel and sales meetings play a decisive role. We can help you increase the effectiveness of face-to-face meetings by introducing a tool for comprehensive sales process development. We know how to enhance the quality of sales visits and how to ensure brand and marketing messages remain consistent in all...
Lead generation
Increasing demand is what marketing is for. We help produce higher quality leads for your sales organisation by optimising conversion points and developing your lead management process.  
Marketing automation
We can help select, adopt and operate your marketing automation system. If a system you are already using is not producing satisfying results, we can redesign the process to deliver full advantage.  
Content marketing
By offering engaging marketing content for the different stages of the path to purchase we can guide the buyer towards a purchase decision. Addressing the varying concerns of the key decision makers helps increases persuasiveness and effectiveness.