During its anniversary campaign, Abloy is harnessing the power of stories to tell a historic story about the inventor of the Abloy lock.
Abloy’s story started in 1907, when precision mechanic Eemil Henriksson decided to use a cash register's mechanics as the basis for building a lock. Following the granting of the patent in 1919, the Abloy lock has been making everyday life safer around the world.
The advertising film gives due credit to the immortal Mr Henriksson and tells the audience an untold story from the past while passing it forward into the future.
Creative Director & Art Director: Marko Vuorensola
Creative Director & Copywriter: Tommi Laiho
Account Director: Pia Dahlman
Project Planner: Janni Hyvärinen
Graphic Designer: Nita Junnila
Executive Producer: Petteri Lehtinen
Editor: Timo Montonen
Motion Designers: Juha Laukkanen, Pekka Heikkinen
VFX: Sakari Hakkarainen, Tauno Sillanpää, Kim Suponin
Also influencing: Jotti Taival, Kimmo Korhonen
Director: Pekka Hara
Cinematographer: Kjell Lagerroos
Colorist: Henri Pulla, Pulla Post
Sound Designer: Timo Anttila, Humina
Music: Lauri Porra
Abloy Oy is a part of the ASSA ABLOY group, a world-leading supplier of door environment solutions that offers its customers safe, easy-to-use solutions for opening and closing doors.
The 110-year-old Abloy lock, Finland’s most remarkable invention, and its inventor Eemil Henriksson provided an excellent starting point for a story that Marko Vuorensola and Tommi Laiho from Folk Finland shaped as a basis for the advertising film “The Immortal Mr Henriksson”. Valve Motion was responsible for the film production together with director Pekka Hara. Cinematographer Kjell Lagerroos and composer Lauri Porra were also involved.
It was already clear during the early stages of production that Abloy’s story is astonishing, and the script was reviewed several times with the director and designers. The common sparring sessions are the most interesting part of pre-production; creating a world for the story to take place in, which allows the main content elements to take shape and the film to come to life in the minds of the creative team. This is the most interesting and necessary process in terms of film-making.
The filming was carried out in Budapest over three days. The historic city was chosen due to its beautiful locations. Set designer Tom Pataki and his team ensured that the story’s different time periods were aligned to the smallest detail. Mr Henriksson himself was cast from Stockholm, while numerous supporting cast members were found around Hungary – and we should not forget Marshal Mannerheim from Finland.
“There is no tomorrow, you need to invent it.” Mr Henriksson
Best Retail Ad of the Month, Aug 2, 2017