The launch of official Finnish entertainment library

What we did:
creative designfilm productionpost productionvisual effectsVFX
the challenge

CMore launched the official Finnish entertainment library in February 2017.

For the market entry and in support of significant growth target, CMore needed a distinctive concept that would attract attention and at the same time, generate immediate interest from buyers.

The cornerstone of the launch was the use of the traditional Finland-Sweden set-up by focusing on the Finnish and Swedish detective duo.


Valve Motion
Petteri Lehtinen, Executive Producer
Stiina Hongisto, Project Manager
Jukka Eggert, Editor

VFX: Risto Karhu, Arto Karhu, Juha Laukkanen, Sakari Hakkarainen, Timo Muraja, Antti Kervinen

Folk Finland
Tommy Mäkinen, Creative Director

Director: Dome Karukoski
Cinematographer: Kjell Lagerroos
Scenographer: Betsy Ångerman
Costume designer: Amy Ylitapio
Make up artist: Mari Vaalasranta
Colorist: Marko Terävä / Post Control
Sound designer: Zacharias Kullman / Post Control


CMore on pohjoismaalainen viihdebrändi.


Detectives Virtanen and Svensson are the characters created for the darkish Scandic Noir film series.

Together with director Dome Karukoski and designer Tommy Mäkinen, this high-quality production was built in Helsinki in co-operation with the finest filmmakers in Finland. At the moment the detectives are sorting through endless top movies and series in their secret research unit - a seemingly endless task.

The advertising story based on Tommy Mäkinen's manuscript, directed by Dome Karukoski and produced by Valve Media, aims to underline the CMore brand position by sending out these two detectives on behalf of an American detective agency.

- A service built for Finns, where the content combines Hollywood, Nordic and Finnish content. For the sake of attention and effectiveness, it was important that top actors Krister Henriksson and Antti Reini were cast in the roles, Anu Perrotta, Brand and Customer Relationship Manager responsible for CMore marketing, clarifies.


"The launch of CMore has surpassed all of our growth expectations and is once again a good example of how a strong brand strategy, marketing and storytelling can be used to achieve significant business results even in a strong competitive environment."

Anu Perrotta, Brand and Customer Relationship Manager , CMore

see alSO


Petteri Lehtinen
Petteri Lehtinen Executive Producer, Motion +358 50 559 8661