Opacity: %
Desaturation: %
Darker bottom:
Adlibris

Effective brand building through commercial films

What we did:
ceative design
film production
Post production
vFX
animation
3D

Image used in case lifts (default = hero image)

Year:
Small description for lifts:
the challenge

Valve Media started working with Adlibris in 2014 and our collaboration has been constant since the first campaigns got out for Father’s Day and Christmas. The initial challenge and aim was to raise the awareness of the brand and of course, to increase book sales in Finland.

We wanted to bring Adlibris close to people and create a warm and welcoming image. Adlibris was rather unknown back then so the approach was simple, yet something almost everyone can relate to: happy family lying on a sofa and reading books. This Adlibris family got to spend Christmas, Father’s Day, Mother’s Day, spring time, a regular week night and so on, on the sofa with books. There is a book for every occasion and everyone!

The Adlibris films always consist of two layers, one aiming at emphasizing the brand to create that warm feeling and the other is more tactical in order to increase book sales. This tactical part shows the books with their prices and voiceover tells briefly about each book. 

The chosen approach proved to be successful, as in 2015/2016 a set goal was reached: Adlibris was the best known online book store in Finland! Consequently, there was a need to position Adlibris brand according to this newly achieved status.

By then, advertising had gotten to a point where it was more tactical than brand building, so we wanted to shift the focus slightly towards brand advertising. The direction we chose was very natural to Adlibris; to show the affect books have on their readers in a way that is entertaining yet relatable by creating a movie like storyline and strong characters. The new campaign was launched for Father’s Day with “Penalty” spot and continued for Christmas campaign with “Great Adventure”. For Mother’s Day 2017 third spot for this series, “Crane Operator” was launched.

team

Penalty:
Producer: Petteri Lehtinen
Creatives & writers: Jotti Taival & Kimmo Korhonen
Line producer: Annemi Kuusela
Project manager: Pipsa Roivainen
Editor: Timo Montonen
Production trainee: Hiski Suomela
VFX: Tauno Sillanpää
Motion graphics: Sakari Hakkarainen
Sound design: Jukka Andersson

Director: Markus Virpiö
Dp: Daniel Lindholm
Colorist: Henri Pulla

Penalty, tactical:
Producer: Pipsa Roivainen
Creatives: Kimmo Korhonen, Jotti Taival, Sakari Hakkarainen, Arto Karhu 
Modeling: Arto Karhu, Sakari Hakkarainen
Shaders & lighting: Arto Karhu
Compositing: Sakari Hakkarainen
Sound design: Jukka Andersson

Great adventure:
Producer: Petteri Lehtinen
Creatives & Writers: Jotti Taival, Kimmo Korhonen, Petteri Lehtinen
Line producer: Annemi Kuusela
Project manager: Pipsa Roivainen
Editor: Timo Montonen
Production trainee: Hiski Suomela

Director: Markus Virpiö
Dp: Daniel Lindholm

Crane operator:
Executive producer: Petteri Lehtinen
Producer: Jenni Jauri
Creatives & writers: Jotti Taival & Kimmo Korhonen
Project manager: Pipsa Roivainen
Editor: Timo Montonen
Production assistant: Pietari Vappula
VFX: Sakari Hakkarainen, Kim Suponin
Motion graphics: Sakari Hakkarainen

Director: Markus Virpiö
Dp: Daniel Lindholm
Colorist: Marko Terävä
Sound design: Zacharias Kullman

client

Adlibris is the largest online bookstore in the Nordic countries.

See more: https://www.adlibris.com

the solution

All brand building films have their tactical counterpart that is connected to the main spot by placing the books into the scenes of the brand spots. Production method for the tactical spots has been 3D, one of the reasons being the need to change books as the same spots are used for several campaigns. This also gives the possibility to change other details flexibly, e.g. according to season or genre.

During these three years, in addition to spots on commercial breaks, we have done a fair amount of special solutions, for example program sponsorship identifiers, split screen advertising and Power weeks.  

Today there is a new challenge: how to communicate other Adlibris products, yarns, DIY props, toys and office supplies in addition to books. This work has already started and the significance of these products will only increase in the future. 

the result

In 2015/2016 a set goal was reached: Adlibris was the best known online book store in Finland. 

see also
Case path: /