Finding a suitable insurance for your business can be difficult; the offering seems perplexing and an entrepreneur's time is on the card. The insurance agent seeks to understand the customer's unique needs in order to offer the most suitable insurance package, but so far this has been challenging.
IF P&C Insurance wanted a sales tool that would enable the agents to tailor comprehensive insurance packages, without any surplus. Valve designed a customer-focused service that breaks away from set practices and makes insurance coverage easy to understand for the customer.
Sara Nikander, BusinessLead
Marika Merisavo, Projet Manager
Ari-Heikki Sarjanoja, Service Designer
Else Kausola, Graphic Designer
Front-End Developers: Kai Forsman, Sara Sytelä
Back-End Developers: Jarno Pitkänen, Reetu Mönkkönen, Timo Partti
Juha Larmia, testing
If's insurance agents were looking for a sales process that would be more interactive and which would allow for the customer's individual needs to be account for. Valve designed a sales tool that helps them find the best-suited insurance and makes it understandable even for the customer to compare different options. When insurance coverage is visualised, it is easier to figure out what it entails.
To ensure close cooperation and continuous communication, Valve's team moved into If's premises for the duration of the project. When the insurance agents and Valve's designers and technical experts were seated around the same table, it became possible to interpret law and understand insurance products well enough to translate into a digital service logic.
Now, If's insurance agents can provide clear, individualised insurance packages for entrepreneurs.
Customer feedback: “Now I know exactly what my own insurance covers.”
Logical and easy-to-use service.
Improved customer experience.
Pilot service launched in 3 months, full service available in 6.
Over 200 users in corporate sales.
3.300 customer need calculations performed during the first 9 months.