The goal of the launch of the 10th season of popular TV-show Dancing with the stars was to target the show to a new, younger audience.
The basis of the launch was that we don’t need to tell the audience about the basics of the show. Instead, the focus should be on the joyfulness and the visual attractiveness of the dance.
Jotti Taival, Creative & Director
Kimmo Korhonen, Creative
Petteri Lehtinen, Executive Producer
Stiina Hongisto, Project Manager
Timo Montonen, Editor
Tauno Sillanpää, VFX