Veikkaus Lotto

3D-animated promo series

What we did:
3DanimationConcept design
the challenge

How is life for the lottery balls when cameras have been turned off? We were invited to find an answer to this question with a series of animated shorts aimed to promote the weekly lottery draw segment on the Finnish broadcast channel MTV3.

team

Risto Karhu, Head of VFX
Arto Karhu, Senior 3D Artist
Pekka Heikkinen, Senior 3D Artist
Sakari Hakkarainen, Senior 3D Artist
Timo Muraja, Senior 3D Artist
Kim Suponin, Junior 3D Artist
Jukka Andersson, Senior Sound Designer
Janec Bachmann, Editor

client

Veikkaus Lotto, MTV3

the solution

This was a wonderful challenge for us. What does the lottery machine look like from inside looking out? What kind of structures might fit inside? How does a lottery ball move, or more specifically, how does one dance? 

Dancing was chosen as the first theme for the film to align with another program showing at that time, “Tanssii tähtien kanssa”. We began work on adding controls to the lottery balls to show a wide range of motion, from rolling to bouncing and twisting to stretching. We shot a 360 panoramic view from the studio set to use as the background and built a 3D replica of the lottery machine with one small addition: a funky disco floor! 

The first animated film aired on September 2014. We have since then created several animations with a seasonal twist. We have since then seen the lottery balls playing in the snow, enjoying a picnic, racing tiny formula cars, and, of course, hitting the sauna time and time again. 

Stay tuned for more!

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