How HubSpot’s AI tools simplify everyday work for marketing teams

The expectations for marketing teams have never been higher — more content, more personalisation, more results, and often with fewer resources. That’s where HubSpot’s AI capabilities step in, turning daily marketing tasks into smarter, faster, and more scalable processes.

In the second instalment of our AI blog series, we’re diving into the specific tools HubSpot offers for marketing teams and how they can enhance everything from content creation to campaign execution.

Scale content creation — and reach — faster than ever

HubSpot’s AI makes it easier than ever to generate and scale high-quality content — all while keeping your brand voice consistent across every channel.

That’s thanks to Brand Voice, a core AI feature that ensures everything you create — whether written or visual — matches your tone, style, and messaging. It’s built into the entire content creation workflow, so every landing page, blog post, and social caption feels like it came directly from your team.

Here’s what’s included in HubSpot AI for marketers:

• Landing page builder: Generate on-brand, high-converting landing pages in minutes.
• Blog post generator: Go from idea to structured article draft effortlessly, with Brand Voice guiding the tone and language.
• Image generator: Let AI create custom visuals based on your input—right inside HubSpot.
• AI-powered translations: Quickly localise content for different markets with accurate, brand-consistent translations.

Because all of these tools live in HubSpot, you can move from idea to multilingual, on-brand content in a single workflow—without switching platforms or needing extra tools.

Turn one idea into many with Content Remix

The Content Remix tool takes content efficiency to the next level—helping you transform one strong asset into many, without losing your brand’s unique tone along the way.

Start with a blog post, webinar, or whitepaper, and Remix will instantly repurpose it into formats like emails, social posts, video scripts, and ad copy. And because it’s powered by Brand Voice, every output reflects your business’s identity and messaging guidelines—automatically.

What makes Remix even more powerful is its content repurposing capabilities within HubSpot:

• You can repurpose, refine, and publish content all from one place
• No more copy-pasting between tools or chasing formatting fixes
• You can directly schedule blog posts, emails, and social updates right from the platform

This streamlined setup means:

• Fewer tools = less friction for your team
• Faster production = more content in less time
• One ecosystem = consistent voice, better analytics, and easier collaboration

It’s everything you need to amplify your content marketing—without leaving HubSpot.

Breeze Intelligent and Breeze Agents: your always-on marketing assistants

HubSpot’s Breeze Intelligent layer and Breeze Agents take your marketing automation to the next level. These tools work quietly in the background, helping your team make better decisions and move faster without manual effort.

Here’s what they bring to the table for marketers:

• Analyse content performance and recommend new formats or improvements
• Enrich contact and company records with firmographic and behavioural data
• Uncover buyer intent signals from your target accounts, so you can act before your competitors do
• Engage leads proactively with personalised content and messaging
• Automate repetitive tasks like campaign follow-ups, lead scoring, or social scheduling

Whether it’s surfacing high-intent leads or streamlining execution, Breeze gives your team the data, direction, and automation to work smarter—every step of the way.

It’s built to support the way you already work

The real strength of these AI tools is how easily they fit into your existing HubSpot setup. There’s no need to change your processes or learn complicated new systems. Instead, they enhance what your team is already doing making everyday tasks faster, content stronger, and decisions easier.

They’re not here to replace marketers — just to make your job a whole lot easier.

Want to see how these tools could work for your team?

Book a quick demo with our team and we’ll walk you through how HubSpot’s AI features can support your specific marketing goals.

Coming up next: HubSpot AI for sales teams

In the next part of our mini-series, we’ll explore how HubSpot’s AI tools can help your sales team prioritise leads, automate follow-ups, and close deals faster. Stay tuned—you won’t want to miss it.