In our previous blog, we explored how HubSpot’s AI features can support marketing teams by simplifying content creation and campaign execution. Many of those same capabilities also extend into sales — not as separate tools, but as part of one connected system.
This time, we’ll focus on the AI-powered features that help sales teams work more effectively. From lead prioritisation to meeting summaries and forecasting, these tools are designed to support daily work, improve follow-ups and bring more clarity to the sales process.
Prioritise smarter with AI-powered Deal scoring
HubSpot’s AI-driven Deal scoring helps sales teams focus on the right opportunities. Instead of relying on gut feeling or manual calculations, the system uses historical data and buyer behaviour to predict which deals are most likely to close.
To deliver accurate predictions, the scoring model needs a solid base of historical CRM data. The more data it has to work with, the more reliable the insights will be.
This makes it easier to manage pipeline and allocate time where it’s most likely to make an impact.
Do smarter outreach with the Breeze Prospecting Agent
HubSpot’s Breeze Prospecting Agent helps sales reps personalise outreach at scale by doing the research and preparation typically done manually. It gathers detailed insights about your target accounts — including company summaries, recent news, job postings, product information, and other public data — and uses this to generate relevant, timely outreach messages.
You can define multiple selling profiles to match your products, target markets, or ideal customer types. Based on the selected profile, the agent drafts an email tailored to that company’s current situation and your offering.
You can always review and customise the content before sending, so it’s never “send and forget” — just a faster, more informed way to reach out.
The Breeze prospecting agent helps sales teams:
- Reduce time spent researching accounts manually
- Send more timely and relevant emails
- Stay aligned with messaging across products or regions
- Focus energy on follow-up and relationship building
It’s a practical way to automate early-stage outreach while keeping it personal and on brand.
Understand and act on conversations with Conversation Intelligence
Conversation Intelligence automatically transcribes and analyses sales calls, highlighting key moments, common objections, buying signals, and competitor mentions.
Reps don’t need to take notes during calls, and managers can review conversations to support coaching and deal strategy. It’s a simple way to make calls more actionable without changing how teams work.
Follow up faster with Breeze Copilot and Breeze Summaries
Breeze Copilot assists with daily sales routines like meeting preparation, follow-ups and note-taking. It can pull relevant information before a call, suggest next steps after it and help draft personalised follow-up messages.
Breeze Summaries automatically generate concise recaps of sales meetings and calls. These include action items and deal context, helping everyone stay aligned without extra admin work.
Plan with more confidence using AI-powered forecasting and reporting
HubSpot’s AI-generated reports and forecasts give sales teams and leaders a clearer view of pipeline health, deal velocity, and performance trends — updated in real time.
It reduces the need for manual spreadsheet work and helps teams react more quickly when priorities shift.
Integrated, not separate
One of the biggest strengths of HubSpot’s AI tools is that they’re built into the CRM your sales team already uses. There’s no need to jump between platforms or adopt a new toolset — it’s about getting more value out of the data and systems already in place.
Want to explore how this works in practice?
We’re happy to walk you through it. Book a short demo with our team, and we’ll show you how HubSpot’s AI features can support your sales process — from lead to close.
Coming up next: HubSpot AI for customer service
In the final part of our AI series, we’ll look at how HubSpot’s AI can help service teams respond faster, reduce workload, and improve support quality — without compromising the human touch.
