Sumitomo SHI FW
The transformative power of world-class visual storytelling
What did we do?
3D & VFX
Sumitomo SHI FW (SFW), a global leader in energy solutions, empowers customers to achieve ambitious decarbonization goals. But how can groundbreaking innovation be transformed into compelling inspiration? How can complex technological concepts be made not only accessible but truly engaging? To answer these challenges, SFW partnered with Valve to bring their vision to life.
The need
The world is embracing decarbonization, and SFW’s Net Zero Energy Ecosystem is a beacon of that future. With robust brand guidelines and a clear visual identity already in place, they wanted to go beyond the conventional, aiming to visually engage audiences with their solutions. They knew that animation and 3D visualization could make their complex innovations accessible and unforgettable, but it required a creative spark to bring this vision to life.
The solution
SFW and Valve embarked on the ambitious project to reimagine how the Net Zero story is told. Together, they crafted a dynamic 3D visual style, harmonizing seamlessly with SFW’s brand identity while injecting fresh energy into their communication style. The results weren’t just visually appealing—they were transformative. The new animation and visuals now span every platform, from sleek PowerPoint presentations to engaging social media campaigns, ensuring the message reaches audiences wherever they are.
The results
The impact of this collaboration is already reshaping how SFW connects with its audience. The animation has become a cornerstone of their communication strategy, helping stakeholders easily understand the complex technologies and concepts. It demonstrates how powerful visual storytelling can turn technological innovation into inspiration and make the path to a sustainable future clearer for all.
