Exove
Refined and validated Employer Value Proposition
Today’s tech industry is the most competitive it’s ever been, especially when it comes to attracting and retaining workers. A great salary only takes you so far, and potential employees keep their eye out for something extra. We helped Exove make employer branding stand out.
The need
Exove is a digital agency helping their customers achieve growth by designing and creating digital solutions that are both visually attractive and user-friendly. They develop services for a wide range of clients from startups and media companies to universities.
Today’s tech industry is the most competitive it’s ever been, especially when it comes to attracting and retaining workers. A great salary only takes you so far, and potential employees keep their eye out for something extra.
Exove knew this challenge firsthand. They needed a partner who could help them refine their employer value proposition and grab the attention of potential job applicants in the highly competitive market.
The solution
Exove knows that skilled IT professionals are in high demand and grabbing the attention of potential candidates is a must for talent acquisition. Our solution? Attractive employer branding with a stellar, validated Employer Value Proposition (EVP).
The process begun by interviewing some of Exove’s employees to better understand the unique characteristics of their employer brand. We also benchmarked the company’s competitors.
Once the groundwork was done, we workshopped and developed different key value propositions together with Exove’s team to ensure they reflected the company’s targets and work culture. We then validated the propositions by testing them with digital marketing campaigns on LinkedIn, Instagram and Facebook.
The results
With our help, Exove tuned up and validated a successful Employer Value Proposition to attract potential employees. Testing the copy on a bigger scale allowed us to discover the most efficient messaging and crystallise the newly refined EVP. We also found a number of communication elements that drive home their message as a prospective employer.
Another important outcome of the EVP project was the way Exove’s values became clearer internally in the company. This is the first step of creating a lasting impression and enables their values to shine externally to potential applicants as well.
“It was a pleasure to work with Valve and felt like we were the same team from the very beginning. Everyone in the team were true experts and challenged us, gave ideas and, of course, delivered what was promised magnificently well. Our promises have been noted internally as well. Exovians have seen these as a good thing and worth spreading the word.”
Päivikki Kyykkä
Sales and Marketing Director
Exove
