Fleetflow – tuning the machinery for scalable growth
Fleetflow, a rising star in the car-leasing market in Sweden, sought our expertise to accelerate their growth, expand their customer base and make their mark in the industry.
The need
A new player on the Swedish market, Fleetflow is a pioneering provider of flexible car subscription services, catering primarily to businesses seeking eco-friendly solutions, with a strong focus on electric vehicles. Fleetflow’s mission is to streamline car ownership for companies by offering hassle-free, environmentally conscious and cost-effective options.
Fleetflow had initially relied on cold calls and follow-up emails with website links to acquire customers. However, they soon realised the need to rev up their reach and generate more leads through a comprehensive marketing strategy that spanned both online and offline channels. That’s when they reached out to us, recognising the need for an experienced pit crew to fine-tune their marketing engine. We became their pit stop, ready to provide the horsepower they needed to accelerate toward success.
The solution
Our partnership with Fleetflow began with a strategic workshop, where we faced the exciting challenge of nurturing a young company that was revving its engines for success but needed to build a solid foundation from scratch. Fleetflow was full of potential but needed the right roadmap and fuel to propel itself forward.
With our power team comprising a Growth Strategist to set clear goals and direction, a Growth Marketing Manager to fine-tune methods and angles, and a Content Specialist to ensure clear and user-friendly communication, we crafted a comprehensive growth marketing plan to set Fleetflow on the path to success.
Keep scrolling down to discover the eight steps to success.
1. Navigating the digital highway
Our journey began with an optimisation and fine-tuning of Fleetflow’s website to ensure it not only roared with style but also spoke directly to their target customers. Incorporating critical keywords into headlines, texts and meta descriptions ensured that Fleetflow’s online presence left a lasting impression.
2. Precision targeting
One of the initial hurdles was to crystallise the right audience for Fleetflow’s innovative solution. We took a deep dive into customer profiles and crafted a strategy to identify the most promising segments for initial testing. We homed in on the industry sectors and company profiles primed for car leasing to employees. The precision approach allowed us to set our sights on over 6,000 potential prospects.
3. Navigating the decision-maker highway
With our target businesses in sight, we next determined who was at the wheel when it came to decision-making. We needed to pinpoint the key individuals responsible for fleet management within target companies. Understanding their pain points and requirements was essential for ensuring a smooth ride toward conversion.
4. Driving credibility
As a young disruptor on the car leasing scene, Fleetflow needed to build a presence. We set up the LinkedIn page and helped create content focused on boosting company credibility: values, customer cases, employee introductions. We wanted the world to see people who built Fleetflow and what they believe in.
5. Mastering the art of paid and organic traffic
In the world of digital marketing, it’s not just about speed but also strategy. Understanding the importance of both paid and organic traffic, we allocated budgets for LinkedIn Ads and Google Ads with a dynamic 60/40 split. This allowed Fleetflow to cast a wide net and engage potential clients through multiple channels.
6. The power of connection
Not stopping at paid campaigns, we revved up Fleetflow’s LinkedIn outreach by experimenting with LinkedIn messaging automation. This nifty trick turbocharged their sales team’s networking efforts and helped them connect with exactly the right customer segments and book discovery calls.
7. Smooth handling of inbound traffic
With new connections and customer requests pouring in, our consultants collaborated with the Fleetflow team to implement a robust Customer Relationship Management (CRM) system within HubSpot. The CRM allowed them to process, qualify and prioritise leads effectively, ensuring no opportunity went unexplored.
8. The data-driven road to success
We aren’t just executing actions; we’re charting a precise course. With our data-driven approach and dedication to regular testing, our aim was to refine Fleetflow’s marketing efforts and optimise their online presence, resulting in high-quality traffic and conversions.
The results
Our collaboration goes beyond a standard partnership; it’s a synergistic effort focused on helping Fleetflow achieve their ambitious objectives. Together, we’ve established a robust marketing foundation, accelerated their growth, expanded their customer base and made a substantial impact in the dynamic car-leasing industry.
We have gone far but there is still a lot of work ahead. With more data and learnings gathered on the way, we are continuing to build a compelling brand story, fuel lead generation, fine-tune customer digital experience and smoothen the sales process.
“We found a creative and results-driven partner, ready to tackle any challenge head-on. Thanks to Valve’s innovative strategies and engaging personalized support, we’ve managed to build a solid foundation for Fleetflow’s growth. The team’s expertise and commitment to the project have truly been valuable and had an extraordinary impact on our journey. We can confidently recommend them as a go-to growth marketing partner.”
Roope Karli
CEO
Fleetflow
