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Driving marketing excellence

Marketing has changed more in the last 10 years than in the previous 30 years, but the marketing organizations and processes have changed very little. The old way of briefing campaigns to a creative agency cannot work in the digital world with multiple channels and capabilities that should be working closely together to be effective 

Marketers are looking for more efficient ways to deliver marketing communications

Marketers are therefore re-evaluating their current marketing activities and processes and the role of their marketing partners. Marketers need to decide what capabilities to have in-house and which to acquire from a partner. Research confirm that marketing organizations have an important role when striving for marketing excellence is directly linked to company performance. Several studies support the view that strong marketing functions improve company value. B2B companies’ expectations on marketers are rising and the role of marketing is growing. But the transformation of B2B marketing is slow and the process varies between companies. 

Services

Building an attractive employer brand
Businesses compete fiercely for top-talents with other industrial players in their field – often in European, American and Asian markets.  In order to attract the best talents the company must have a high profile, good reputation and interesting career opportunities. We can help your company in building an attractive employer brand with the right content, and by...
Expansion beyond borders
We have a strong international partner network with agencies that can be harnessed for managing and optimising your campaigns for the local markets internationally. They know the media landscape and the topical issues. Moreover, they have the market intelligence and cultural insight necessary to make sure that your campaign messages resonate with your target groups.
Identify digital opportunities
Opportunities for significant productivity gains and innovation can often be found in surprising places. We learn where the value creation happens by analyzing your business and your customers. Ultimately, we recommend what to automate and how, and how to change your offering to complement the changes.
Identifying growth potential -workshop
Management workshop focusing on identifying the company’s growth potential and in creating an effective growth strategy.  Workshop preparations include getting acquainted with the industry, the competitive landscape, the company’s business strategy, and available customer surveys and research results.  The workshop is facilitated by experienced Valve experts. The outcome is a practical plan and roadmap for...