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Measuring marketing impact

The effectiveness of marketing can be verified numerically – period. However, when talking about data-driven marketing even more crucial than the measurement capability, is the building of a management system that enables a systematic utilization of the acquired data for monitoring results, and planning and developing marketing continuously.

The investments in analysing marketing efficiency are growing rapidly – even at an annual rate of 200% according to international surveys

How do you take care of your competitiveness while your competitors are enhancing their capabilities in utilising data more systematically? Verifying and validating the results and impact of marketing in numbers and figures is essential for building a strategically meaningful marketing function.

Services

Amping up sales
In complex B2B sales, the sales personnel and sales meetings play a decisive role. We can help you increase the effectiveness of face-to-face meetings by introducing a tool for comprehensive sales process development. We know how to enhance the quality of sales visits and how to ensure brand and marketing messages remain consistent in all...
Content marketing
By offering engaging marketing content for the different stages of the path to purchase we can guide the buyer towards a purchase decision. Addressing the varying concerns of the key decision makers helps increases persuasiveness and effectiveness.
Data-driven marketing
We help our customers in developing, managing and implementing data-driven marketing. In addition to the necessary technologies we offer proven models and practices that help you capitalize on valuable data. We also help you with building the technical solution for tracking and monitoring, and in the deployment of reporting tools. 
Lead generation
Increasing demand is what marketing is for. We help produce higher quality leads for your sales organisation by optimising conversion points and developing your lead management process.  
Mapping the customer journey
The customer journey can be described as a process consisting of all the different interactions between the customer and the company.  In short: the customer journey is the full experience of being a customer. Mapping the customer journey helps the company to understand how it can serve its customers better at every encounter – with the right content...