ABAX – Building a scalable growth engine
How we built a scalable growth engine that drove consistent demand, trust, and long-term impact across markets.
What did we do?
HubSpot consultation
Growth marketing
The need for a reliable growth partner
ABAX Group is a leading provider of connected mobility and smart operations solutions, serving more than 40,000 customers across Europe. Their scalable, easy-to-use platform tracks and manages every asset in real-time, helping businesses optimise operations through adaptive intelligence and actionable insights. Founded in Norway and rapidly expanded across Europe, ABAX needed to accelerate growth in Finland.
The primary audiences included companies with mobile workforces or fleets in construction, manufacturing, wholesale, and facilities management.
The request from the ABAX team was clear:
Increase the volume and quality of Sales Qualified Leads (SQLs) in Finland while maintaining a consistent marketing presence.
But the challenge went beyond lead generation.
ABAX needed a partner who could reliably, consistently, and with high quality, keep marketing moving in Finland, even when budgets were tight.
Our solution: building a scalable marketing engine
What began as tactical lead generation and hands-on campaign execution evolved into a close, strategic partnership, where Valve now operates as ABAX’s Finnish marketing arm.
Matias Rodriguez from ABAX describes the collaboration as “working with true friends”, a relationship grounded in communication, mutual understanding, and a rare degree of reliability.
“We speak the same language. You know what I need, I know what you need, and we don’t even have to talk constantly. That’s what real partnership feels like.”
— Matias Rodriguez, Regional Marketing Manager, ABAX
Our scope has steadily grown, from supporting successful product launches to building comprehensive nurturing workflows in HubSpot and concepting campaigns from creatives to channels.
We've localised content, created engaging webinar and newsletter series, and continuously optimised advertising campaigns and channels to engage target audiences effectively.
Today, we operate as ABAX’s “Finnish marketing arm,” driving visibility through growth and content marketing. We've also expanded our collaboration to support the Swedish market with similar strategic initiatives.
Turning trust into long-lasting and measurable impact
Our biggest win? Transforming our collaboration from lead generation to a long-term, cross-market partnership.
Additionally, from the outset, the collaboration has been founded on trust.
In two years, Valve has not missed a single deadline - a feat Matias emphasised as exceptionally rare in agency work.
"Finland is one of the largest markets for ABAX with consistent activities, consistent results, and clear long-term planning. We now see the potential to invest even more in marketing here."
A partnership rooted in reliability and expertise
ABAX values working with market-leading partners, and Valve’s position as one of Finland’s strongest B2B agencies supports the strategic fit. Valve has also worked with other agencies, partnering with ABAX, supporting a UK agency with Google Ads localisation, and continuing to assist their new performance marketing agency with localising content and campaign targeting for Finland. But above all, Matias highlights trust.
“Valve is more than an agency. They are an extension of our team and me. I can trust them completely. They deliver on time, with high quality, every time. That reliability and consistency have been essential for our success in Finland and beyond.”
Matias Rodriguez, Regional Marketing Manager, ABAX
