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Growth strategy & operations

Brand strategy

Markets change, offerings expand, people come and go, narratives fragment, and, as a result, brand foundations are challenged.

We help you (re)discover what truly makes your brand distinct and build a strategy, processes, and a narrative to turn it into long-lasting growth.

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What you’re up against

You are facing crowded markets, fast-moving alternatives, complex buying circles, and ever more demanding customers. This is the new B2B reality.

This hostile environment comes with its own challenges:

  • Unclear positioning
  • Fragmented messaging
  • Internal misalignment
  • Complex portfolios

The result? 

A weaker brand. Without a strong strategy,  confidence will erode and growth will slow down.

Let’s make sure this doesn’t happen.

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The Valve Way, or how we help you win

We don’t believe in a one-size-fits-all strategy. We go deep, combining your business objectives with brand strategy to create something meaningful, measurable and enduring.

Our Valve Way process is practical, data-informed, and creative. Here's what it looks like:

1. Insight and analysis

Get a clear view of where your brand stands with our expert insights.

  • Brand Landscape Snapshot: an AI-powered analysis of your brand’s communication landscape
  • Competitor and audience mapping
  • Brand performance and perception review
2. Strategy and structure

Define your competitive edge with a focused positioning, sharp value proposition, and a structure that drives growth.

  • Brand positioning and target definition
  • Value proposition and message architecture
  • Brand architecture and portfolio strategy
3. Identity and storytelling

Craft a brand identity and story that capture attention, express your essence, and connect with your audience.

  • Visual identity renewal and development
  • Naming and nomenclature creation
  • Tone of voice and brand language
4. Activation and culture

Bring your brand to life by equipping your teams, aligning your culture, and turning strategy into everyday action.

  • Brand tools, guidelines, and playbooks
  • Internal brand engagement and culture alignment
  • Brand launches and activation planning

Customer references

Our clients come to us to sharpen positioning, realign global teams, and clarify messaging. The result is always the same: a stronger brand that drives growth and unites the business behind one clear direction.

We are the trusted partner of 200+ B2B companies

Nokia
admicom
halton
Telko
Solibri
Storaenso
klinkmann
A_insinöörit
Sulzer
solidus
Konecranes
Fastems
Azets
granite_logo
sumitomo
oomi

Let’s find what makes you different

Let’s uncover what makes your brand unique, define your position, and turn strategy into a brand that performs in every market and every moment.

 

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