Valve Branding Oy has received funding from Business Finland to implement the Proof of Concept phase of a new artificial intelligence solution. The aim of the development work is to revolutionise the way B2B companies understand, guide, and optimise the customer journey by utilising generative AI.
Valve is testing an AI-based solution in the development project, which helps companies more effectively identify purchasing potential, target communications, and reduce customer churn than current tools.
"We do not need to produce more slide decks for our clients – we want to deliver results for them. Valve is a pioneer in this development in Finland. With the help of Business Finland, we now have the funding, a clear vision, and the ability to build entirely new solutions for our clients," says Valve's CEO Jorma Maaninka.
Chief AI & Consulting Officer Mika Hyötyläinen leads the project, in which the solution is developed in the Proof of Concept phase together with a few pilot clients. The first pilot is conducted in Valve's own business environment. The purpose is to verify how AI can improve the effectiveness of the customer journey automatically from start to finish – from analysis to actions and implementation.
"We do not want to build this in a closed lab. We are developing this together with our clients, based on their data, in their world. I believe that only in this way can a solution be created that works in everyday life and delivers real results," Hyötyläinen emphasises.
We are now seeking pilot partners to join the development
Valve is inviting a handful of pioneering companies to create future ways to improve the customer journey. Are you interested in leveraging AI to acquire new customers, identify upselling opportunities, or reduce customer churn? We now have a ready concept that we want to build together with you.
Contact details and interviews:
Mika Hyötyläinen
Chief AI & Consulting Officer, Valve Branding Oy
mika.hyotylainen@valve.fi
+358 50 458 4132
LinkedIn
Valve is a B2B marketing expert agency that combines strategic thinking, creative design, and technological expertise. We operate in Helsinki and serve over 200 B2B companies and public sector organisations both domestically and internationally. We are part of the global E3 network and, following our recent acquisition of Advance B2B, one of Finland’s leading HubSpot partners
