Nokia – Making the invisible visible with a hybrid experience

Turning observers into active participants

To help clients truly grasp the importance of these revolutionary networks, we created a 3D-printed replica of the mine itself. This isn’t just a model, it’s an interactive, laser-scanned reproduction powered by data from drones.

In other words, one can literally hold the mine in their hands, seeing where and how the network pulsed through the site.

But we didn’t stop there.

To make the experience more memorable, we built a digital twin of the mine, an HTML5-based, fully interactive demo.

This hybrid setup allowed potential customers to explore the site both physically and virtually. From passive observers, they became active participants.

“Say goodbye to boring sales presentations. This highly interactive and hybrid demo turns the audience into active participants and gives consultants a unique chance to place themselves in the shoes of their prospective customers.” 

- Rami Salle, Creative Producer & Project Process Manager at Valve 

Creating experiences that create memories

Traditional 100% screen-based demos cause visitor fatigue and do not work as a conversation starter. And so, we knew that simply showing slides or dashboards wouldn't be enough to engage an audience.  

The hybrid approach, combining tactile, real-world interaction with cutting-edge digital immersion, was the key to sparking curiosity and driving engagement.

“The demo unlocked the value of our cognitive digital platform. It goes beyond attention, and showcases the value of our technology through interactive and immersive storytelling. Simply amazing” 

- Lelio Di Martino, General Manager at Nokia Cognitive Digital Mine 

The result? A truly unique experience.  

Prospective customers get to play with the model, navigate the network virtually, and see firsthand how Nokia brings an entire mine to life. 

"Because the demo ecosystem is both hybrid and modular, it can be configured for different stakeholders or deployed purely digitally, making it a scalable investment that evolves through continuous development.” 

— Risto Karhu, Business Director, Experiences at Valve

The talent and tech powering the experience

We love building experiences where the digital and physical worlds work in perfect harmony.

For this project, our team engineered a hybrid solution on a robust HTML5-based framework, ensuring that the interactive demo runs smoothly across devices, is future-proof, and can be adapted or scaled for different use cases.

“The main challenge for us is to capture and understand what our clients are trying to communicate and create memorable experiences that empower them. In this particular case, I’m delighted to say we have succeeded.”

- Arto Karhu, Senior 3D Artist, VFX, at Valve

At its core is our custom-built tracking software, developed entirely in-house. Designed to be flexible and replicable, it allows us to bring similar interactive network visualisations to other industries and environments without starting from scratch, saving time while maintaining precision.

Our deep 3D expertise is another critical factor. With a highly skilled in-house team of 3D artists, AR/VR developers, and animation specialists, we can faithfully reproduce any environment, from a mine to a manufacturing plant, down to the smallest detail. These aren’t just “pretty visuals”: they’re built from accurate operational data, drone-based laser scans, and high-fidelity 3D modelling.

Because we also understand the coding and engineering side, we can fuse these realistic visuals with interactive software, enabling real-time engagement. This rare blend of artistic capability and technical know-how is what transforms a static model into a living, dynamic tool that people can explore and manipulate.

In short, by merging a physical replica, its digital twin, and operational intelligence, we created an experience that doesn’t just inform end users, it immerses them.