Solibri – Marketing automation
A successful HubSpot implementation improving collaboration with international sales partners and leading to a 150% increase in trial user conversions.
What did we do?
HubSpot consultation
Growth marketing
Need
Solibri, a Finnish manufacturer of design software for the construction industry, wanted to enhance its digital marketing to support its ambitious growth strategy.
Software trial periods are one of Solibri’s most important digital sales tools, and our goal was to generate high-quality sales leads for the company’s crucial network of international sales partners.
Solution
An audit of the website analytics revealed that traffic to Solibri’s website was notably high, indicating significant potential and international interest.
Marketing automation provided the company with an efficient platform to execute and measure multichannel marketing and sales efforts.
Results
Solibri chose HubSpot as its marketing automation system, which has successfully improved lead generation and nurturing.
HubSpot also enabled centralization of various marketing processes, such as:
- email communication,
- social media management,
- and tracking the results of digital advertising, all within one system.
With the lead scoring model implemented, Solibri can now more effectively prioritize sales leads and identify the most promising ones from the crowd.
HubSpot is integrated into the partner portal built on the system, allowing leads to be forwarded directly to the appropriate resellers in different countries.
Conversion rate optimization on the website has helped convert large volumes of visitors into identified trial users more efficiently.
With HubSpot, these users can be engaged in a more personalized and effective manner. A nurturing program that adapts based on behavior and language region also helps remind and train users on how to use the system.
- 150%growth in the number of trial user conversions
- 5,1%conversion rate between website visits and trial user registrations
Customer feedback
"Valve’s professionalism, fast response time, and can-do attitude makes them a pleasure to work with. They truly excel in problem-solving and building a digital solution that drives and measures sales in every stage of the funnel."
Russell Anderson, Brand & Marketing Director, Solibri
