Toggl Plan – 100% growth in customer acquisition and 250% increase in ICP trial starts

Disclaimer:

• This is an Advance B2B customer story.
• Advance B2B teams are now fully part of Valve.

How it began

Toggl Plan is a resource planning tool for digital creative agencies, consultancies, and software implementation teams.

It was built to help teams deliver projects on time without burning out. 

At the beginning of our partnership, Toggl Plan needed help with a marketing strategy that would take them in the right direction of acquiring the right-fit customers and increasing conversions. So we dove into it head-on with customer research because strategy is never a shot in the dark. 

The outcome? We identified Toggl Plan’s Ideal Customer Profile (ICP), redefined their messaging, and adjusted their positioning.

• We conducted customer research and discovered their Ideal Customer Profile (ICP).
• We redefined Toggl Plan’s messaging to resonate with their ICPs in their target markets.
• We crafted a paid acquisition strategy and created ad copies.
• We conducted a content audit and produced a comprehensive content strategy. We also planned, wrote and optimized blog posts, product pages and paid acquisition specific landing pages.

Why did they choose us?

When Toggl Plan set out to sharpen their marketing strategy, they were looking for more than just an agency.

They wanted a partner who could bring structure, experimentation, and clarity to their growth journey. They chose us because of our sprint-based approach, which keeps projects focused and results-driven.

Our deep expertise in growth marketing and passion for experimentation gave them confidence that we could help uncover new opportunities. Just as importantly, our proven methods in customer research and our responsiveness in addressing questions from day one made us a trusted partner right from the start.