A display banner campaign was run in relevant online media. As further inbound activities, social media, customer’s own blog posts, existing newsletters, and website were used to promote the report and direct audiences to the campaign site. The campaign included a 3-part nurture campaign, delivering more detailed information about VTT’s cybersecurity offering to anyone who downloaded the report.
The campaign succeeded well in raising awareness about VTT’s new cybersecurity report, their expertise, and service offering. The inbound campaign gained broad visibility among target audiences. All in all, the campaign resulted in a great number of warm marketing leads for VTT and more than 15 sales meetings with major players in the Finnish industry, two of which have already lead to sales.
